Published
May 15, 2018
Category
Marketing / Optimization
client
NU Pharma Engineers & Consultant
NU Pharma Engineers & Consultant
01. Client Overview & Challenge
NU Pharma Engineers & Consultant manufactures and exports pharmaceutical machinery trusted by some of the most demanding industries in the world producing Rapid Mixer Granulators, Fluid Bed Dryers, Auto Coaters, Planetary Mixers, and Ointment Manufacturing Plants. Their ISO 9001:2015 and CE certifications reflect a commitment to precision that their clients in pharmaceutical, food processing, ayurvedic, and chemical industries rely on completely. But strong certifications and product quality alone were not enough to win buyers searching online.
Procurement teams and plant managers were sourcing equipment digitally and NU Pharma wasn’t showing up where it mattered most. That’s when they partnered with 247 Manufacturing Marketing.
02. Our Digital Marketing Strategy
When NU Pharma came to us, the challenge was specific get in front of the right buyers at the exact moment they’re searching for pharmaceutical machinery. We built a targeted, full-funnel strategy that included:
- Industrial SEO Researched and implemented the exact technical search terms pharmaceutical procurement teams use, and built NU Pharma’s visibility around them.
- Content Marketing — Created in-depth technical content around product applications, certifications, and compliance standards giving buyers confidence before the first call.
- Paid Advertising Designed and launched Google Ads campaigns targeting high-intent buyers actively searching for pharmaceutical equipment solutions.
- Social Media & LinkedIn Marketing Developed a LinkedIn presence that put NU Pharma’s expertise directly in front of industry decision makers.
- Performance Tracking Built a reporting system to monitor inquiry quality, cost per lead, and campaign performance on an ongoing basis.
Our strategy was built around a simple truth the best pharmaceutical machinery deserves to be found by the buyers who need it most.
03. The Results
Since partnering with 247 Manufacturing Marketing, NU Pharma Engineers & Consultant has built a consistent and growing digital lead pipeline:
- Higher search rankings for pharmaceutical machinery terms that matter most to their target buyers.
- A steady flow of qualified inquiries from procurement managers and plant heads across their core industries.
- Stronger market positioning that reflects their ISO and CE-certified standards and sets them apart from competitors online.
%
Increase in Website Traffic
%
Growth in Qualified Machinery Inquiries
%
Improvement in Search Rankings
NU Pharma Engineers & Consultant partnered with 247 Manufacturing Marketing to close the gap between their engineering reputation and their digital visibility. Through industrial SEO, paid campaigns, and targeted content, they built a reliable pipeline of qualified buyers and kept it growing.